Firms that use business data effectively may spend less time on unproductive. Insurance marketing organizations may provide data that can help firms reach more of the right customers, launch new insurance products to address evolving consumer needs or expand into new geographic markets.
Types of Information Available
There are many types of information available depending on the target audience and what the firm is trying to accomplish. Many lists include decision-maker contact information, business size, branch locations and employee count. Other lists have additional, subject-specific information.
Agent broker lists can differentiate between types of agents for better target messaging. MGA, wholesaler and program administrator lists may feature SIC codes and business classes in which they specialize. Insurance carrier lists may feature the SIC codes served by the carriers, Duns numbers, and other key data to help differentiate between carrier types.
Business lists can pinpoint organizations who may be more likely to purchase certain types of insurance programs and who operate in the targeted geographic region.
Quality Over Quantity
High-quality data may target more of the right clients, resulting in high-quality marketing campaigns that are more effective and ultimately less expensive. Insurance marketing organizations may systematically evaluate their data and its sources to ensure accuracy and usefulness. In addition to providing data, they can help hone marketing messages and campaigns that successfully use the data for optimal results.