Most insurance agencies don’t have an unlimited marketing budget. It’s important to make your marketing dollars count. Instead of throwing money into your website and social media presence without a plan, you need a tailored strategy for insurance companies that includes digital marketing. Here are three elements that have to work together to make your dollars count:
Your online footprint includes much more than a sleek website. It has to be secure, work on different operating systems and be responsive to your customers.
With hundreds of social media platforms available for marketing, it’s important to have a focused campaign that targets the demographics of your customers. You have to brand yourself online just as you do in your physical location. Consistency and trust are the names of the game when it comes to social media.
Search engine optimization
Your SEO strategy is about helping customers find you when they’re seeking for your product or service. Without a strategy to increase your organic ranking in Google, Bing or any other search engine, your business will disappear online.
Successful insurance digital marketing isn’t as easy as just putting up a website and posting on social media. Its a fully integrated strategy that includes best practices for effective design to put you ahead of your competition.