If your insurance company is currently working on building an insurance agency website, there are several design and organizational tips that can help you maximize your efforts and attract readers to the site. An agency website can be a powerful marketing tool, but having the right text and layout is key. Here are some of the primary design tips to follow when working on the company website.

Offer Concise Yet Complex Company Information

Since one of the main goals of a company website is to be informative, make sure to include plenty of agency details and to organize it in a readable and easily navigable manner. For instance, you may want to include:

  • An ‘About Us’ page
  • Consistently clear text and branding throughout
  • Informative blog posts
  • Exciting video or audio content
  • A sales page where customers can browse your products or services
  • A ‘Contact Us’ page

Create a Functioning Mobile Version of Your Website

If you’re only working on a computer version of your website, consider making a mobile edition as well. This can:

  • Allow customers to learn about your company on the go
  • Help you reach more demographics and audiences
  • Expand your company’s online presence

During the process of building an insurance agency website, it’s important to keep certain design, layout, and organizational strategies in mind. The right information and setup can help attract and retain a wide readership. Make sure your company follows these guidelines for a top-notch insurance site.